COUNTERFEITING AND TRADEMARK INFRINGEMENT CAN DESTROY YOUR BRAND’S VALUE.
The National Crime Prevention Council reports on its web site that counterfeiting and intellectual property piracy cost the U.S. economy more than $250 billion in lost revenue, and, according to one estimate, we lose 750,000 jobs every year due to these crimes. There are two general categories of intellectual property: copyrighted materials, such as books, films and other artistic works; and industrial property, such as trademarks, service marks, patents and designs. International manufacturers of designer goods are obviously concerned about protecting their brands, considering the extent of counterfeit products that travel across international borders to various wholesale and retail outlets. Smaller businesses and manufacturers should be equally concerned about the marks and designs that distinguish their products or services.
TRACE INVESTIGATIONS PROVIDES INTELLECTUAL PROPERTY SERVICES BY:
- Investigating reports of counterfeit goods in secondary retail outlets;
- Effecting the surrender, storing and destroying of counterfeit goods;
- Investigating trademark infringements and copyright violations;
- Providing forensic examination of company cellular and tablet devices to establish collusion;
- Identifying and investigating litigation targets.
THE BENEFITS OF AN INVESTIGATION:
- Brand Protection: A brand is a business’ identity. We investigate attacks on your brand;
- Counterfeit Elimination: Counterfeit product is destroyed and purveyors are identified and further trademark dilution is prevented;
- Product Diversions Stopped: Product diversion from the normal wholesale or retail chain is eliminated;
- Cost Recovered: Litigation costs can be recovered.
